Jerry
Perenchio, media mogul and owner of a famous mansion, died on May 23, 2017, of
cancer, at age 86. He grew up in Fresno, CA, the grandson of Italian
immigrants, and his first media business, started while he was in college,
provided entertainment and catering to organizations at UCLA and USC. After
college, he joined the Air Force, earning his wings as a single-engine jet
fighter pilot, but he also booked bands for the officers' clubs in northern
California. The contacts he made in the entertainment industry would serve him
well throughout his career.
In
1958, after his discharge, Perenchio went to work for the Music Corporation of
America (MCA), becoming its youngest VP and the head of its Concert Department
for the western U.S. and the Far East. After the Justice Department broke up
MCA for antitrust activities, Perenchio started his own talent agency, Perenchio
Artists, in 1963; this became Chartwell Artists through a merger later that
decade. Perenchio focused on live entertainment, representing Andy Williams,
Jose Feliciano, and the Kingston Trio, among many others. He also brought Elton
John to Los Angeles in 1970, launching John's U.S. career.
In the
1970s, Perenchio branched into sports promotion (the Ali-Frazier fight, the
King-Riggs "Battle of the Sexes"), television production (in partnership
with Norman Lear and Bud Yorkin of Tandem Productions) and movies (Embassy
Communications, with Alan Horn). He also brokered business deals such as the
sales of Caesars Palace in 1969, A&M Records in 1989, and Motown in 1993. He
co-founded ON-TV, the largest broadcast pay television network in the world, in
1977. He also bought the Loews Theater chain and sold it to Tri-Star, the first
sale of a theater chain to a studio since the Supreme Court's ruling against
such mergers in 1948.
In
1992, he and two partners bought Univision, then built it into a Fortune 500
company. In 1996, Univision went public on the NYSE. Perenchio sold it in 2007
for $13.5 billion.
Perenchio
hated to be in the public eye. His charitable contributions to Los Angeles–area
arts, education, and healthcare organizations were usually anonymous, but he
was responsible for financing the Ronald Reagan UCLA Medical Center, and he
made a bequest of 47 works of art, valued at $500 million, to the Los Angeles
County Museum of Art, along with $25 million for a building to house them.
As to
that famous mansion—it was Bel-Air's Kirkeby Estate, used as the Clampett
mansion in the original Beverly
Hillbillies TV show, when Perenchio bought it in 1986. After purchase, Perenchio
remodeled it to resemble an authentic 18th-century French chateau (and possibly
to frustrate tourists).
--WCGreen
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